A first-of-its-kind analysis of over 1.8 million social media conversations over January, February and March across the top 10 e-commerce brands
High stakes, an increasing emphasis on efficiency, customer service, even profitability, and a new policy regime—this was the Indian e-commerce market in the first three months of 2016.
But how do consumers feel about the strategies of the companies?
In a first-of-its-kind analysis, we tried to measure these using the lens of social analytics. We analysed over 1.8 million conversations over January, February and March across the top 10 e-commerce brands (horizontal brands that sell across all product categories; the analysis excluded vertical players and second-hand marketplaces).
Flipkart and Snapdeal lead the social buzz followed by Amazon
Three companies stand out at the top in terms of the absolute volume of social conversations. Flipkart had the maximum social buzz with 31% of the total share. Snapdeal was second with a 23% share and Amazon was in third position with 17%. While the GMV (gross merchandise value) shares and absolute social conversation volume shares aren't a mirror image, there is a correlation between the two......