Month: August 2024

23

How Social Listening Agencies are Revolutionizing Online Customer Service in 2024

In the fast-paced digital landscape of 2024, online customer service has become more crucial than ever. As consumers increasingly turn to social media to voice their opinions, concerns, and queries, businesses are faced with a new challenge: how to effectively manage and respond to this constant stream of information. Enter social listening agencies – the…

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10

Data ethics: Because not all insights are created equal (or obtained ethically)

In the era of big data, social analytics has become an indispensable tool for businesses. The digital footprints we leave across social media platforms have turned into a goldmine of insights, helping companies understand consumer behavior, predict trends, and tailor their strategies with unprecedented precision. From predicting viral content to mapping customer sentiment, social analytics…

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